CLASSIC is the official representative of MIDO for Bulgaria.
MIDO – SWISS WATCHMAKING SINCE 1918
The story of MIDO begins on 11 November 1918, when Swiss watchmaker Georges Schaeren founded MIDO G. Schaeren & Co. The name comes from the Spanish „Yo mido“, meaning „I measure“. From the very beginning, the company tied its identity to two ideas that remain relevant today – technical innovation and timeless design.